Press Release dated January 3, 2011
On Monday, December 27, 2010, the first Sierra Madre victim reported an identity theft to police after using her credit card at EVG Quality Gas, 50 S. Baldwin Ave. As of Monday noon, January 3rd, Sierra Madre police officers have taken over 175 fraud reports linked to EVG. The total loss exceeds $49,000. These numbers do not reflect others who have been victimized, and have not made a formal report to the Police Department.
About 75% of the cases involved a single fraudulent transaction. All of the single transactions were EVG posted and involved less than $200.00. Most of the multiple transaction cases involved ATM and retail transactions. Six cases involved 6 transactions each, and one involved 9 transactions. Sierra Madre residents comprise about 82% of the victims. The highest loss of an individual case was $3,782.00.
The EVG gas station has been closed since Christmas weekend. Detectives have followed leads in this case daily, including serving a search warrant and interviewing many people. The Police Department is working with several law enforcement and regulatory agencies that are providing additional resources. Chief Diaz is asking that anyone who used a credit or debit card at EVG to check their statements back to at least June of 2010. If there has been a fraudulent charge from EVG Inc., victims should report it to the Police Department.
Chief Diaz reminds the public that identity theft and credit card misuse are among the fastest growing crimes in the country. While there are some precautions consumers can take to lessen the chances of becoming a victim, no one is immune from being targeted.
If residents would like to schedule a Neighborhood Watch presentation, officers can also address identity and credit card theft prevention. For information, please call the Sierra Madre Police Department: 626 355-1414.
Monday, January 3, 2011
Rose Float/Flower Sales Moved to Rose Float Barn
Due to predictions of steady rain throughout the day, Sierra Madre's award winning float will not be on display in Kersting Court as it usually is. Head down to the Barn at 587 E. Sierra Madre Blvd. (behind the park, next to Pioneer Cemetery) and you can see the float up close and purchase flowers (a major fundraiser for the organization). Be sure to head down and enjoy the float up close, and pick up some flowers (with a special history) for someone special. Also, please enjoy this congratulatory video we made featuring lots of float pictures (and some video), plus messages from Sierra Madreans that appreciate the job done by SMRFA in bringing home its SIXTH consecutive award!! I now understand the barn will also be open Tuesday, Jan. 4th.
Sierra Madre Rose Float Association Wins Sixth Consecutive Award from Bill Coburn on Vimeo.
Saturday, January 1, 2011
Sierra Madre Rose Float Association Wins Sixth Consecutive Award
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